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Význam eventu pro poskytovatele služeb v destinaci cestovního ruchu Slovácko
Píšťková, Hana
Píšťková, H. Importance of the event for the service providers in the tourism destination Slovácko. Bachelor thesis. Brno: Mendel University, 2023. The main goal of this thesis is to identify impacts of event Slovácké slavnosti vína a otevřených památek on service providers in the tourism destination Slovácko and to propose measures leading to support positive and eliminate negative impacts of the event in the tourism destination. First part contains theoretical ba-sis, which are necessary to understand the theme of the bachelor thesis. In the result part can be found topics from the theoretical basis but focused on the spe-cific problematic of the thesis. To reach the goal, the answers from the survey and a deep interview were used. Based on these answers, thesis includes proposals and recommendations for better conditions not only for the service providers, but also for the visitors of the destination.
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Vliv počasí na spokojenost návštěvníků na Jižní Moravě
Hornová, Ivana
The bachelor thesis investigates the influence of weather on the overall satisfaction of visitors in South Moravia, which is one of the most visited regions in the Czech Republic and contributes significantly to tourism. Destination satisfaction is influenced by endogenous factors, but also by exogenous factors that are completely beyond the control of destination managers. One of these exogenous factors is the weather. A questionnaire survey was conducted to identify its influence on overall visitor satisfaction. The survey was carried out face-to-face in all five tourist areas (Slovácko, Brno and surroundings, Lednice-valtice area, Moravian Karst and Znojmo and Podyjí) in the period from June to September 2022. Around 350 interviews were collected in each of the areas and the total sample amounted to 1913 responses. The aim of the study was to evaluate the impact of weather on the satisfaction of visitors to the destination South Moravia in the context of demographic profiles. The results of the research showed the greatest influence on women aged 41-55 years who visit South Moravia for holidays, rest and relaxation. The analysis was conducted using Spearman's correlation coefficient to determine the influence.
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Profily návštěvníkov vybranej turistickej oblasti južnej Moravy
Iviczeová, Nina
IVICZEOVÁ, Nina. 2023 Profiles of visitors to the selected destination in the South Moravian. Bachelor thesis. Brno: Mendel University in Brno, Faculty of Business Economics. The bachelor thesis focuses on the profiles of visitors to the destination Brno and its surroundings. The aim of this work is to compile profiles of visitors to the mentioned destination, to implement market segmentation from the demand side and subsequently to define key and prospective target segments that will lead to the sustainability of tourism development in the destination. The initial phase of the work is theoretical, devoted to literary research in the given area. The meth-odology of the work was carried out on the basis of a questionnaire survey, which subsequently results in the practical part of the work, in which key and prospec-tive segments were defined. These segments were selected in such a way that they meet the suitability for the creation of proposals related to the sustainability of tourism in Brno and its surroundings.
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Spokojenost návštěvníků a kvalita destinace cestovního ruchu
Kacetlová, Denisa
Kacetlová, D. Visitor satisfaction and quality of tourism destination. Diploma thesis. Brno: Mendel University, 2023. This diploma thesis deals with the evaluation of visitor satisfaction and the quality of the tourism destination Znojemsko and Podyjí. The main goal of the thesis is based on the identification of factors influencing the overall satisfaction of visitors to deduce a proposal for recommendations and measures for the destination management of Znojemsko and Podyjí to systematically increase the quality and satisfaction of destination's visitors. The research used a questionnaire survey with visitors directly in the destination, the obtained data were subjected to regression analysis.
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Geographical aspects of a tourist destination
TETIVA, Martin
This diploma thesis deals with travel trade destinations and theoretical attitudes for theirs research. The aim of my work is an analysis connected with a definition of travel trade destination. This study focuses on promoting irreplaceable part of geography in travel trade on a theoretical base of education in this field.
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Vliv Moto GP na cestovní ruch v Brně
Dobyšarová, Dominika
The main aim of the bachelor thesis is find out how Moto GP influence tourism in Brno, what is the availability of accommodation facilities, what is the increase in prices during this period. In the theoretical part, analyse the tourism as a whole, destination of tourism, Moto GP. Practical part examines using a questionnaire how residents perceive the action Moto GP. There is unfortunately not sufficient statistical data to determine the icrease in prices as well as occupancy of acommodation capacities in the period when Moto GP race takes place in Brno. That is the reason why the author of this thesis has decided to conduct a research by using a sample of 10 % of hotels in Brno to be able to answer these questions.
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Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu v Kazachstánu
Yeralina, Diana
Yeralina D. Perception of the individual factors of quality in tourism industry of Kazakhstan. Bachelor’s thesis. Brno, Mendel University 2019. This thesis is focused on the quality of the tourism services and its importance for the Kazakh tourists when choosing a tourist destination. The aim of the thesis is to identify individual factors and discover which of them influence the evaluation of the tourist destination by a customer. The literary research describes tourism industry, defines tourism services and its quality. The practical part surveys a current state of the tourism industry in Kazakhstan includes a questionnaire survey and compares the results of the author’s research and experts’ research. Recommendations for providers of the tourism services are suggested based on the result of the primary research. Formula clause:Čestné prohlášení Prohlašuji, že jsem tuto práci: Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu v Kazachstánu vypracoval/a samostatně a veškeré použité prameny a informace jsou uvedeny v seznamu použité literatury. Souhlasím, aby moje práce byla zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěreč-ných prací. Jsem si vědom/a, že se na moji práci vztahuje zákon č. 121/2000 Sb., autor-ský zákon, a že Mendelova univerzita v Brně má právo na uzavření licenční smlouvy a užití této práce jako školního díla podle § 60 odst. 1 Autorského zákona. Dále se zavazuji, že před sepsáním licenční smlouvy o využití díla jinou osobou (subjektem) si vyžádám písemné stanovisko univerzity o tom, že před-mětná licenční smlouva není v rozporu s oprávněnými zájmy univerzity, a zavazuji se uhradit případný příspěvek na úhradu nákladů spojených se vznikem díla, a to až do jejich skutečné výše. V Brně dne 17. května 2019
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Vliv festivalu Smetanova Litomyšl na cestovní ruch v Litomyšli
Kotalová, Lucie
The bachelor thesis focuses on the influence of festival Smetana’s Litomyšl on tourism in Litomyšl. The aim of the thesis is to evaluate the influence of Smetana’s Litomyšl on tourism in Litomyšl and to provide some recommendations in order to eliminate negative impacts. To bring it to successful conclusion, there were applied a primary marketing study and a secondary marketing research. In conclusion of this bachelor thesis there are included suggestions and recommendations for increasing satis-faction of visitors of the festival and residents of Litomyšl.
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Smart Tourism Destination
KOUBOVÁ, Andrea
The theoretical part of this thesis is focused on the explanation of the Smart concept within the cities and tourist destinations, how the destination of Písek uses marketing communication to attract new visitors and to keep the existing ones. In this part, the reader will also be informed about the topic of measuring emotions, what the methods are, their strengths and weaknesses, and specifically how the EDA method (measurement of electrodermal activity, or skin conductivity) works, which was used in the practical part. The aim of thesis is to use new technologies in effective marketing of tourism destinations - based on measurement of emotional reactions using the EDA method, optimalization of visual communication for destination Písek and its surroundings as a city with a Smart city concept. The practical part describes how the questionnaire and measurement by the EDA method took place. During the research the respondents were shown pictures that were taken of Písek and its surroundings. Data processing was done by evaluating the questionnaire and EDA measurements. The results of both research methods were ranked in the Top Ten Positively/Negatively Ranked Images with Higher Emotional Response. Ten positively and ten negatively evaluated questionnaire and EDA measurements are also visualized in this thesis. It can be concluded from the research that the EDA method is suitable for the measurement of emotions and, together with the questionnaire, it provided interesting information on what type of images is suitable to use in the marketing communication of Píseckem, s. r. o.
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